Secrets To A Direct Marketing Success

September 7, 2011
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Why Use Variable Data Printing

September 2, 2011
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Why Use Twitter For Your Marketing

August 31, 2011
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Variable Data Printing: Making it Work for You!

December 27, 2010

Marketing strategies continue to evolve and finding the perfect strategy for your business can be quite an overwhelming task.  Marketing strategies stem from a creative mind and when combined with the right tools, they make for a high ROI project.
When you want to plan your marketing strategy you need to put in your best efforts.  [...]

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Be Prepared for 2011

December 16, 2010

2010 is coming to an end and if you have not already you need to start planning 2011. In 2010 you learned a lot about yourself and your business. Now is the time to take that experience and apply it to 2011 and make it a success.
With the start of 2011 there has never been [...]

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Supercharge your Direct Mail with Variable Data Printing

December 9, 2010

Most businesses are seeking to get the best possible results with their direct marketing campaigns. By personalizing your message to your targeted customers this will allow you to pinpoint your marketing increasing response rates and ultimately reducing the quantity of mail that needs to be sent. The chances are that if you mail is generic [...]

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Utilize Variable Data Printing with Direct Mail

November 29, 2010

Variable data printing is one of the most effective ways to target a specific marketing message to customers. For instance of you are a financial service company and you wish to send out mail pieces marketing a college savings plan to new families or market IRA’s to the baby boomer crowd you can easily do [...]

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Holiday Direct Mail Campaigns Work!

November 13, 2010

Most businesses today are feeling the crunch of the economy.  The problem is, if you stop marketing, your business will diminish. Holiday direct mail campaigns have been very successful for my business and I highly recommend it as a cost effective way to keep your brand in front of your clientele.  A holiday card will bring [...]

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2011 Get Your Variable On

November 6, 2010

In a previous post we mentioned Variable Data Printing (VDP) and this is our follow up.
What is VDP?
Variable Data Printing (VDP) is a revolutionary digital printing process that allows you to customize the content of your documents, making them more relevant to your audience. Every document in a print run can be different. And the content [...]

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3 Reasons Why Database Marketing Boosts ROI!

October 29, 2010

This blog entry today is all about the benefits of database marketing. Database marketing can be described as a marketing effort targeted to your existing customers or sphere (some fancy people call it their universe).  I’m sure you have heard to old marketing adage that it costs considerably less to market for repeat business than [...]

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