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The Direct Marketing Concierge has master printers on staff and on site. Our professionals are dedicated to meeting your precise printing needs from the most basic to extremely complex job, including:
- Direct Mail Campaigns
- Oversized postcards
- Business cards
- Brochures
- Newsletters
- Full-color multi-page catalogs
- Signage
- DVD covers
- Punch cards
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- Political campaign materials
- Franchise collateral support
- Corporate forms - NCR
- Door Hangers
- Educational materials
- Posters
- CD inserts
- Event programs
- Discount cards
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With our full support service and over a combined 30+ years of printing, Direct Marketing Concierge will help you choose the perfect medium and creative treatment to enhance your finished print product. Following are just a few of the options available for your consideration.
Variable Data Printing VDP is a form of on-demand digital printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising and invoicing on selfmailers, brochures or postcard campaigns.
Variable data printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.
The Personalized URL (PURL) is a very powerful Direct Marketing tool. Used in conjunction with Variable Printing Data, PURLs can help you surpass your most ambitious marketing goals and gives you real time tracking and reporting for your direct marketing.
A PURL is really just a simple, personalized website. By adding a PURL such as (www.WillBrenner.DQfamilyPass.com) to a Direct Mail piece, you can create an incomparable cross marketing campaign. DMC will also develop the landing page design for you to match your campaign and captivate your audience.
Paper Weight of the paper is usually determined by the nature of a print job. For example, a postcard will be printed on heavier stock than a letter. Weight is based on an industry standard of 500 sheets. So, if 500 sheets of paper weighs 120 pounds, then the paper will be referred to as having a 120 pound weight. You’ll never have to guess the correct weight for your print job, we will guide you through the entire process.
Die Cutting creates a design by using sharp steel cutting blades. Our die cutters are talented designers who can work from your custom layout or help you create an original layout and design. We meet your exact standards and offer a broad range of standard cutting dies. Die cutting ensures consistency – each piece is exactly the same as another whether the printed material is paper, cardboard, plastic, metal, or wood.
Post Production encompasses everything required to produce an outstanding finished product following the actual printing. From the initial project planning stages to completing these final tasks, Direct Marketing Concierge will serve as your partner consultant. We offer the full scope of post production services including drilling, punching, cutting, trimming, scoring, perforating, folding, collating, gathering, binding, coating, laminating, converting, packaging, performing final counts and arranging storage and transit and more as needed.
The Direct Marketing Concierge is always seeking new ways to serve you. That’s why we literally ‘wrote the book’ on direct marketing. This handy reference tool provides an overview of our printing and postproduction services and tips that will increase your return on investment.
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